Warning: The side effects of this campaign include inspiration and the desire to move.
Kia believes that movement has the power to inspire ideas. So, to relaunch the Kia brand, we decided to prove it.
We partnered with neuroscientists and the art collective Marshmallow Laser Feast to create the world’s first outdoor campaign that’s scientifically designed to inspire you.
The visuals created for the campaign used real movements in nature which are proven to increase the alpha waves in the brain, making you calmer, more focused and more engaged.
Or to put it simply: movement in nature scientifically inspires.
We tracked the movements of different natural elements such as sand shifting, waves in the ocean and a dancer moving through the air. We studied the fractal patterns created by these movements to create neuroaesthetic animations. The animations were then all lab tested, proving the inspirational power of movement.
The neuroaesthetic animations were then installed as digital OOHs all over the world, allowing us to reach and inspire as many people as possible.