Looking to get out of your comfort zone? Have we got a car for you.

Take a quick glance at the new Kia e-Soul and you’ll quickly realise that this is definitely not your average car. With an electric range of up to 452 km, it’s a car for those who like to think outside the box.

And drive outside the box.

To show just how far unconventional thinking can go, we created a 360 campaign starring a man and his Afghan dog, who use the e-Soul in a rather unconventional way: by turning it into a blow dryer that will get their 80’s hair on fleek. Sounds crazy, that’s because it is.

Oh, and feel free to get a lighter and hold it up high, swaying as you watch this ad. Who are we to judge?

Shot by Martin Kalina with original music by DaHouse.