Amazing things happen when you follow your heart.
Some people say we should always follow our hearts. But historically, hearts have been known to make a bad choice or two. Brains, however, are a little more pragmatic.
This was the thinking behind our campaign for the new Hyundai i20 – a car that boasts outstanding safety, great design and state-of-the-art connectivity. And even though it comes with more splendour than most cars in its segment, it often gets overlooked with people still deciding on the competition.
So, to make some noise in a segment that mainly tugs on people’s heartstrings with cutesy lifestyle and empty emotive messaging, we targeted people’s brains instead. Because when you pause to think about which car you should buy, the new Hyundai i20 is (ironically) a no-brainer.
With this in mind, “Follow your brain” became our campaign thought and underneath it, we gathered some neurons of our own to make print ads and headlines that made people think. What’s more, we produced a series of films, together with director duo Tino&Jones, full of advertising clichés showing young people doing crazy things.
The message: You can be crazy and wild all you want, but when it comes to buying a new car, it’s time to follow your brain. Go for the new Hyundai i20.