And here's how you advertise a small car: Go Big.
The all-new Hyundai i10 is a car that’s small in size but limitless in potential. It’s packed with smart tech, has a fresh new look and thanks to its state-of-the-art connectivity features, people have the means to fulfil their potential. In a nutshell, the all-new Hyundai i10 allows anyone to Go Big.
So, to give it the spotlight it deserves, we collaborated with multi-talented artist Loretta Stern. Loretta believes there’s no limit to what people can achieve – a powerful mindset that’s also shared by Hyundai.
We brought Loretta and Hyundai together to create a heart-warming piece of work. As in her spare time, Loretta organises dance workshops for children with cerebral palsy. Her initiative gives children a moment to forget their limitations and reminds them that they can achieve anything.
Director Daniel Suarez joined us on our journey and helped us create an inspiring piece of work, designed to remind people that doing even just a small thing can make a huge positive impact on those around us.
“When a great idea makes a real impact.” – El País
“This spot for Hyundai is a special project brought to life, made possible by the trust of its protagonists and direction of its creatives.” – Little Black Book