Let’s use Comic Sans to be the font of a design campaign said no agency ever. But then again, we ain't no regular agency.
Client
Dyslexia Scotland
Industry
Public Interest
Service
Awareness Campaign
You’ve seen the memes, tweets, reels, and posts mocking Comic Sans and everyone who dares to use it. But did you know that Comic Sans actually helps people with dyslexia to read better? Yes, the most hated and despised font in the world actually has a superpower.
So when our partners at Dyslexia Scotland asked for our help to raise awareness of the fact that 10% of the world’s population doesn’t have the right access to information, we knew just what to do.
We threw Comic Sans at the world’s top designers and ran.
And “why at them?”, you may ask. Well, designers are the ones who decide how things are presented. The problem is: they end up prioritising beautiful layouts over accessibility, and by doing so, fully exclude dyslexic people.
“There’s Nothing Comic About Dyslexia” gave Comic Sans a humorous
yet tenacious voice reminding designers that beauty and function can walk hand-in-hand.
We teamed up with font guru Daniel Brokstad to define a visual identity that would make Comic Sans visually appealing
(how’s that for a challenge?) and create a typeface as variable as dyslexia, named Inconstant Regular. Download it here.
“I heard Comic Sans and thought they were joking.”
– Daniel Brokstad
Aside from all the wonderful campaign results – such as Daniel’s font inspiring work hat helps dyslexic people feel more included in society (and getting thumbs up from David Carson) we can now claim fame for creating a designer-facing campaign using the font they despise the most. Comic, huh?
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