When you launch a car called e-Niro, there’s really only one person who can introduce it.

Client
Kia e-Niro

Industry
Automotive

Service
Launch

The new Kia e-Niro is a true all-rounder. It’s spacious, fully connected, has a trendy new look, and comes with three types of engine: electric, hybrid and plug-in hybrid. Plenty of reasons to say that there’s nothing like it.

So, when we were tasked to create the launch campaign, we took that as our campaign line – “There’s nothing like a Niro”, and humbly asked Mr. De Niro to join us.

Fortunately, he said yes, and together we created a full campaign where Mr. De Niro presents the cars and their different features, in a way that only he could do.

The campaign got a lot of attention on social media and gave Innocean Berlin our first Editor’s Pick on Creativity. Thanks for the flowers, guys.

Shot by Bryan Buckley. Photographer: Jens Koch.

“It’s a no-brainer for agency Innocean to have cast him; Kia’s new range of electric crossover vehicles is called the e-Niro.” – AdAge
“The coolest 74 year old hipster I’ve seen LOL” – podyuodadoo (YouTube user)

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