Solving a brief is all about shining a light on a project. In this case, it was hundreds.

Client
Genesis

Industry
Automotive

Service
Launch

As Berliners, we’re quite used to light shows. But not even a 4am trip to Panorama Bar could compare to the mind-blowingly, extraordinary eye-candy that we produced alongside Genesis for the launch of their all-electric GV60.

But we’re getting ahead of ourselves, allow us to slow down a little. After all, this one is all about time. More specifically: yours.

You see, whether it’s building the Taj Mahal out of matchsticks, growing a T-rex shaped bonsai tree, or teaching your mum how to use a MacBook, Genesis don’t mind how you spend your time – just as long as it fulfils you.

And to prove it, they teamed up with multi-media artist and technologist, Jason Bruges to celebrate this mindset with an art and light creation which was powered by the GV60 itself.

The Brit’s concept consisted of a dome-shaped, 12m wide laser installation which stretched across an enchanted Portuguese forest – all inspired by the Genesis Power Lines.

This campaign ran on all the usual channels, but also lived as an online documentary – a piece which gave people an insight into Jason’s world.

A way to show viewers how Jason best spends his time.

But the light show didn’t stop there. We also teamed up with Playmodes to give people an interactive kinetic light experience at the Genesis studios across Europe. – an installation where people could play with light which surrounded a GV60 for themselves.

“Genesis GV60 is a new light in the EV world.” – Shots News
“Prepare to see the world in a new light.” – Tracks and Fields

This campaign ran on all the usual channels, but also lived as an online documentary
– a piece which gave people an insight into Jason’s world. A way to show viewers how Jason believes his time is best spent.

The Genesis studios in London, Munich and Zurich will display the new GV60 in the middle
of a parallel kinetic light installation created by the Spanish artist collective Playmodes. 

Related Projects

Open a World of Possibilities
Kia EV9

There's Nothing Comic About Dyslexia
Dyslexia Scotland

Live Unlimited
Hyundai all-new Kona

Twitter LinkedIn Facebook