Note to self: when briefed on an important launch, always ask "what would a child do?"
Client
Hyundai all-new Kona
Industry
Automotive
Service
Campaign
The Pain
It’s always comforting to work on the launch of a model whose predecessor was a huge success. Actually, not. It’s a damn challenge to top what’s been achieved. Yet, when checking everything the all-new KONA is equipped with, both in design and high-tech features, we thought: yup, maybe anything is possible.
The Glory
We took this thought quite literally, and based a whole campaign around the concept “Live unlimited.” To bring it to life, we turned to the one place where everything is possible: a child’s imagination.
“A beautiful piece of visual storytelling.” – Little Black Book
“Hyundai unlocks the power of our imagination with a vibrant campaign.” – Marketing Beat
Live unlimited also means designing a rig for the KONA to perform a manoeuvre that was deemed as “impossible.” Not anymore.
![](https://innoceanberlin.com/wp-content/uploads/2023/08/GI.jpg)
The campaign was produced together with Danish film director, Nicolai Fuglsig, in collaboration with Sterntag and MJZ.
![](https://innoceanberlin.com/wp-content/uploads/2023/08/RE_1.jpg)
![](https://innoceanberlin.com/wp-content/uploads/2023/08/BTS_1.jpg)
Additional to the main film, we produced product films that highlight that nothing is impossible with the all-new KONA’s features like: the longest, current electric km range in its category, digital key, and Remote Smart Parking Assist.