Korean car, Berlin agency, Brazilian director, Argentinian DP, shot in Chile – hard to find a better fit for a global launch.
Client
Kia EV9
Industry
Automotive
Service
Campaign
The Pain
After the recent rebranding and the launch of the stunning EV6 – which catapulted Kia to a respected position in the electrified world – our task was as massive as their new fully electric SUV: to launch the new EV9 globally. A car that aims to redefine what a car can do, such as turning into a social space, or powering an entire house (no joke!).
The Glory
We positioned the EV9 as a future icon for the car world, and created a global campaign whose centerpiece is a film that pays homage to some of those who have completely reshaped modern culture. Can you spot them all?
”Very satisfying. Great craft, great direction and art direction. I love the transitions. Very modern and elegant. Well done.”
– ECD from a competitor agency on Best Ads on TV
![](https://innoceanberlin.com/wp-content/uploads/2023/08/Re_Thumb2.jpg)
“WOW! 🔥🔥🔥”
– Emoji-loving YouTube user
![](https://innoceanberlin.com/wp-content/uploads/2023/08/S_cut_03.jpg)
![](https://innoceanberlin.com/wp-content/uploads/2023/08/hor-1.jpg)
“This video is a true work of art 🤍🤍Amazing!!! Thank you🙏🙏”
– Instagram follower (if you’re reading this, you’re welcome)
![](https://innoceanberlin.com/wp-content/uploads/2023/08/S_cut_9.jpg)
![](https://innoceanberlin.com/wp-content/uploads/2023/08/Rectangle-2.jpg)
The campaign, directed by Tino (Stink Films), with cinematography by Carlos Ritter and music by Massive Music, was shot across Chile.
![](https://innoceanberlin.com/wp-content/uploads/2023/08/S_cut_12.jpg)
![](https://innoceanberlin.com/wp-content/uploads/2023/08/S_cut_13.jpg)
In addition to the global launch film “Icons”, we created product-centric films that highlight the most impressive features of the car: Design, Vehicle to Load technology and Swivel Seats.