Kia needed a new global look.
We gave them a walk-in closet.
For the relaunch of their brand, Kia wanted to communicate their philosophy that movement inspires ideas. This was brought to life with a new slogan: “Movement that inspires” and their new mission that everything they do and create should inspire people. To share this message with the world, we created a manifesto film that inspires people to move and find the hidden ideas that are out there waiting to be discovered.
Along with the graphic system, we gave Kia a new color palette: Midnight Black and Polar White as primary colours. Afternoon Yellow, Forest Green, City Grey as secondary colours, and Kia Live Red as a support tone.
The Kia’s font was also updated to a clean, minimal and modern design that fits not only with the new tonality of the brand, but its target audience and philosophy.